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Guide · Any other brand
Non-Endemic Brand Marketing in Gaming
Non-endemic brand marketing means reaching the gaming audience with a brand that isn't about games. If your customers play games, and for most consumer brands a large share do, gaming creators can put your brand in front of them in videos they already choose to watch.
By the ClipperTask team · Updated
clippertask.com/campaigns
Live
Your product
Your brand
$3
per 1K views
$3,500 left of $5,000 · up to $500 per creator
“Fit the product into your normal video. Link and code in bio.”
Any genre Any
14 days leftJoin
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Who you reach
Newzoo counts 3.58 billion players in 2025, 61.5% of the world's population. For almost any consumer brand, that includes a large share of your customers.
Brands outside gaming don't need to pretend to be about games. Creators fit your product into their own content, in their own voice. What you buy is attention from an audience that's hard to reach elsewhere.
- Product
- Your product, in one sentence
- Goal
- One action: buy, sign up, install or visit
- The moment
- Where it appears naturally in a gaming video
- Link
- A link or code per creator
- Wording
- Anything required, word for word
- Rate
- Your rate per 1,000 views and a cap per creator
Is it a fit for your brand?
Three questions decide it.
- Do many of your customers play games? For most consumer brands, yes.
- Can the product appear naturally in a video, in use rather than held up?
- Can you send people to one clear next step: a link, a code, a store?
clippertask.com/campaigns/manage
Videos to review
Views read from the platforms
- Creator A61,400 verified views · Any$184.20
- Creator B23,900 verified views · Any$71.70 Approved
- Creator C148,200 verified views · Any$444.60 Approved
Earned = verified views × $3 per 1,000, capped at $500 per creator. You pay creators directly.
How a first campaign runs
You set three numbers: a rate per 1,000 views, a total budget and a cap per creator. You write a short brief. Creators who like it join in one click, post on their own channels and submit the link. You approve each video and pay the creator directly for verified views.
Tip
For a first campaign, keep the brief to one product and one moment. You'll learn more from ten small creators than from one big one.
Find your industry's guide
Most brands fit one of the industry guides, each with formats, an example brief and FAQs: apps, software, fintech, food and beverage, fashion, VPN and security, education, health and fitness, ecommerce and events.
Short-form or long-form video?
Most brands new to gaming start with short-form video, because it's cheap to test across many creators. Long-form YouTube integrations, a 30 to 60 second segment inside a creator's usual video, give the brand more time and a more loyal audience. The pricing is the same for both: you pay per 1,000 verified views, whatever the length.
Common concerns
Brands new to gaming usually ask the same things. Most of the answers come down to two facts: you approve every video before paying for it, and you pay only for views that happened.
| Worry | Answer |
|---|---|
| "Our brand doesn't fit gaming" | Creators fit products into their own content; you approve each video |
| "We'll waste budget on fake views" | Views are read from the platform; ones that look bought are held back |
| "We can't control the message" | Write required wording into the brief; nothing counts until you approve it |
| "We don't know any gaming creators" | Creators find your campaign and join; you can also invite them |
Common mistakes
First campaigns go better when they stay small and specific.
- Briefing the whole brand instead of one product
- Expecting creators to read a script
- Choosing one big creator instead of testing many
- No link or code, so results can't be measured
How much to budget
In the example, $5,000 at $3 per 1,000 views buys up to about 1.67 million verified views, with a $500 cap keeping at least ten creators involved. That's enough to learn which creators and angles work for your brand before committing more.
How to measure results
Every video's views are read from the platform, views that look bought are held back, and each video's audience countries are checked. Sales and sign-ups are measured on your side, with a link or code per creator.
How a any other brand campaign runs
From brief to paid video for “Your product”, with the arithmetic behind its budget.
- 1Write one briefOne product, one moment, one link.
- 2Creators choose youThose who like the brief join in one click.
- 3In their own voiceYour product inside their normal content.
- 4Views and countriesRead from the platform for every video.
- 5Approve and payPay creators directly for verified views.
$5,000budget at $3 per 1,000 views
1.66Mverified views, at most, for that budget
10+creators at least: each can earn up to $500 (166K views)
Any other brand: questions
Yes. You're buying access to the audience; creators fit the product into their content.
The creators. Any brand can run a campaign, and each creator chooses what to join.
A product, a rate per 1,000 views, a budget and a short brief.
We verify views and check each video's audience countries.
No. ClipperTask takes no cut; your budget goes to creators.
Start your first any other brand campaign
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